Deep Diving with Facebook

Earlier this week Modus staff had front row seats at a Social Media update given by Paul Borrud, Facebook's region head. He asked us to listen without fear and look through the lens of our friends to get started then iterate as 25k Fans influence 3m Friends. He recommended to structure a conversational calender with cadence and frequency, asking questions using ? not ! Paul advised to claim your 'Place' within their new Place feature before squatters do.

Paul also launched the latest version of their Facebook analytics tool - Insights for Websites. Beyond likes and shares, new distribution metrics of impressions and referral clicks track through demographics to download to excel and .csv format into any dashboard to allow for real-time optimisation of user engagement.

Some Facebook facts mentioned in Paul's presentation video 'The World Is Obsessed With Facebook' http://vimeo.com/20198465:

• As of 2011, there are 500,000,000 active users.
• That's 1 in every 13 people on Earth.
• 48% of 18-34 year olds check the site right when they wake up.
• The 35+ demographic now represents more than 30% of the entire userbase.
• There are 206.2 million Internet users in the U.S. That means 71.2% of the U.S. web audience is on Facebook.
• 57% of people talk more online than they do in real life.
• 48% of young Americans said they find out about news through the FB news feed.
• A record-breaking 750 million photos were uploaded to the social network site over New Year's weekend.

10/3/11 - Facebook Pages for Businesses differ from Facebook Profile Pages. There has been frequent and radical changes made to Facebook Fan Pages with the mandatory change-over implemented 10/3/11. The most exciting change in our mind is that websites and web applications can now be iFramed into Facebook as your Welcome Page providing branded, immersive content to enable authentic customer experiences.