Symantec

Symantec.cloud

How do you make the message 'Security and the Distributed Workforce' memorable?The challenge with Direct Mail is how to stand out from the crowd.

We developed the theme 'The times they are a-changin' and went retro in styling to match the theme.

Modus created a personalised DM piece with a Free CD Offer in the call to action, taking recipients to an online form and an easy competition.

Telemarketers were able to easily follow up the DM because of its high recall value.