Deadliest Catch / prepareyourself.com.au

Working in conjunction with Jack Watts Currie, Modus created an interactive microsite for the new season of Deadliest Catch on the Discovery Channel.

To bring this season of Deadliest Catch to life, Modus custom-built the microsite: http://www.prepareyourself.com.au
which gives Deadliest Catch fans the tools to harden their image and get closer to the action than ever before. Using drag and drop effects, fans can make their faces as tough as the real Deadliest Catch fishermen and star in their very own poster for the new series.

As part of a broader social media strategy which aims to maximise user engagement, the posters can be shared across a wide range of social networking platforms, providing unprecedented exposure for the new season.