Eveready Batteries

Working with Behind the Line, Modus created a campaign microsite which supported Eveready Battery’s Christmas campaign.

Consumers were driven to the website by instore POS, floor decals and the letterbox drop of 1 million Advent Calendars to homes in metro and regional areas.

Just like a traditional Advent Calendar, the microsite ‘opened’ a new section each day where consumer could enter daily prize giveaways.

The microsite also offered games and product information.