P&O Book & Win Campaign

This trade campaign was designed to energise travel agents across Australia to promote and book P&O cruises. With exciting prizes up for grabs, travel agents could enter the competition using booking codes.

Upon entering the competition's microsite, contestants had to enter a caption under a cruise related image. These images automatically changed once per week, thereby providing new opportunities for travel agents to enter and thereby keeping them engaged over the flight of the campaign.

Modus also provided the supporting print and online banner ads that promoted the campaign.