Sauza Tequila

The Sauza ‘Day of the Dead’ campaign combines print, email, microsite and video to raise awareness of this brand of Tequila among Australia’s top bars and bartenders.

This highly successful campaign featured a video of a skeleton riding an 1969 Vespa scooter across the Harbour Bridge and into a Kings Cross bar, designed to engage with the target audience and entice them to enter a cocktail mixology competition.

Using a points system, competitors were judged on their knowledge of the brand, creativity by inventing a Sauza based cocktail and presentation skill when mixing the cocktail at a live event.