Sunrice

Working in conjuction with BTL, Modus has developed the digital components of the SunRice Recipe Club campaign.

The Recipe Club website was designed to build an online recipe network which includes user-generated content in addition to rice-based recipes added by SunRice. With frequently returning consumer traffic, SunRice has been able to communicate new products and offers in a very targeted forum. It focuses on the user needs of reward (information, value, and empowerment), interaction and convenience.

Members log in to a personalised area where they can conveniently access their member details and Foodie Points. In terms of interaction, members can instantly view friends invited and friends who have joined the site.

This highly successful packaging, in-store and online campaign continues into its second year: http://www.recipeclub.com.au