Verbatim

Verbatim Australia were keen to give the launch of their new range of computer mouse a bit of personality.

Modus created a campaign that integrated print and online banner advertising with a microsite that featured a cheeky animated half rodent, half robot mouse.

The launch campaign also included a 10 week trade promotion which saw 10 keyboard and mouse packages given away.

We named the character Evo Mouse to reflect the theme of the campaign - the evolution of the (computer) mouse.

Check out the campaign microsite at: http://www.evomouse.com.au