Westcon Group

Modus created a campaign designed to build brand awareness of Westcon Group as the distribution Partner of Choice in the areas of IT Security, Storage, Networking, Convergence and Services.

Reseller Romance is a B2B campaign that combines print, online banner advertising and email broadcasts to push prospects and existing resellers to the campaign microsite.

This five month campaign features a new video instalment of the Reseller Romance series being released each month. Each episode uses a speed dating setting to demonstrate the difficulties of finding the right partner and wraps up with the promise that Westcon Group is the right distribution partner for resellers.

Check out the campaign microsite by clicking here: http://www.resellerromance.com.au